Experience
Roles & Responsibilities
Procter & Gamble (P&G Canada)
Market Strategy & Planning Intern
May 2023 - Present
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Developing POS and share growth strategy for retail and e-commerce opportunity analysis in Quebec
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Growing revenue by $2M through product innovations and launch plans with nationwide customer retailer teams
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Creating and optimizing display strategy and plan with 20% cost savings for Canadian market for FY24
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Preparing distribution, pricing, shelving and merchandising for global business planning, analyzing competitors and projecting size of prize and publishing innovation documents for regional retailers growth and knowledge transfer
Ather Energy Pvt. Ltd., Bangalore, India
Digital Marketing Executive
March 2022 - July 2022
Led strategy and activation of brand partnership with cricket team in India’s largest sports league, $6.7M project:
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Headed ideation and implementation of digital and offline campaigns, social media, print and BTL brand portfolios
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Collaborated with social media influencer to design and host brand awareness campaigns and online and on-ground contests and engagements, garnering 12M reach and over 15% engagement rate in 2 months
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Initiated creation of brand experience centre in Metaverse through model designing, attracting 70K monthly users
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Partnered with external agencies for evaluation of sponsorship impact, ad campaigns, and media metrics measurement through brand audits, 12-16% growth in brand awareness and 2x improvement in brand lift
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Developed best practices to capitalize on future sponsorships in sports segment; led new regional partnership with cricket association, collaborated with internal teams to develop marketing campaign and deliverables
ExxonMobil Services & Technology Pvt. Ltd., Bangalore, India
Client Solutions Specialist
Feb 2021 - Nov 2021
Selected by global management among 20% top performing employees for mid-year recognition
Automation of Indonesia Invoice Tracker for calculation of payment timelines and import duties for 16 processing categories
Creating and verification of rebate and fuel reports for commercial vehicle customers, generation of invoice payment forms and booking accrual in SAP for 17+ external clients in Singapore; Leveraged technology to innovate process – saving processing time by 80%
Dispatching surveys and reports to governments of New Zealand, Australia and Singapore for industry sales volume, product pricing, delivery mechanisms for internal data circulation, emissions check and pollution control
Handling invoice submission and tracking for barge operators, voyage orders, vessel order confirmations for APAC countries and preparing bill of lading and shore terminal reports for product shipment and company sales; Single-handedly led work migration of new terminals reporting into service scope
Assurance of quality and generation of fleet card transaction statements for external clients and branded wholesalers for automobile. Seeking global headquarter data for posting accrual for unbilled invoices for marine fuels
Workforce Management Specialist
June 2019 – Feb 2021
Headed automation of in- house tool for productivity and performance measurement, reducing processing time by 90%. Single-handedly automated tool bring time to almost 1% of original
Developed playbook for 17 countries for knowledge transfer which resulted in accuracy improvement up to 10%
Collaboration and facilitation for review, approval and processing of 3k+ reports worth $10 million+; Headed work migration from 8 countries to India entailing 72 business functions and 21k employees
Engaged as corporate compliance specialist for safety, security, health and environment activities in 26 countries
Enhanced customer experience through SLA rationalization by 33.3% and delivered continuing education curriculum and instructional strategies on universally accepted guidelines for skill development and career advancement
Serving as ‘controls and risk head advisor’ for documentation formulation for management of change and job handover
Reporting and stewardship of performance metrics, profile setup, mass upload and work allocation to team, management
Titan Company Ltd. (TATA Group Enterprise), Bangalore, India
Market Research Analyst Intern
April 2018 – May 2018
Devised research methodology to collate data points and understand customer decision-making journey through questionnaire and interviews entailing 10 KPIs related to the purchasing behaviour surrounding optical products
Interacted with customers at company stores and studied competitors’ outlets as mystery shopper to derive a competitive analysis across touchpoints for comprehensive analysis
Harnessed primary research to generate data-driven insights and made recommendations regarding better customer engagement and retail experience, as well as brand positioning for the company to boost sales